Mobile Search Analyst December 2007 - Headlines

Is MyMedia Net the Trojan horse of on-device portals?
Analysis of mobile content services has found that speed, latency and click time have all hindered the uptake of mobile data services. Three years ago on-device portal companies made.....


There are different routes to federated mobile search – is one better than the others?
What is the difference between MCN and Medio System’s approach to federated Search?.....


What is Tesco doing so right in the UK’s mobile market?
Tesco is the UK’s biggest supermarket chain and in November opened its sixth Fresh & Easy Neighborhood Store in the US. In the UK, it offers finance and insurance, as well as groceries,.....


A closer look at the JumpTap Alltel US BREW user interface
After being critical of the JumpTap user interface for WAP on Alltel’s service, I was eager to test the BREW interface. The difference is amazing – the BREW experience is very much better......

Mobile Search Analyst November 2007 - Headlines

The cost of mobile search
Mobile operators are trialling and deploying mobile search solutions and services globally. Pilots are changing constantly.


Yahoo!’s advertising vision is clouded
BKI Media has continually argued that Yahoo!’s different strategic paths obscures what it is trying to achieve in the mobile market – to the outside world and it seems within the company too.


Yahoo! Answers are integrated into oneSearch
oneSearch has been commended as one of the best mobile search services, but it still has shortcomings.


InfoSpace (Virgin Mobile) vs Microsoft/Motion Bridge (Orange)
The problems of mobile data user interface are well documented. The following is a pictoral analysis of how vendors and operators have tackled issues of user interface and where or how the search box is positioned is key to uptake and repeated use.


Is Nuance succeeding where others have failed in voice control?
Using speech to make data services easier to use or to control text messaging and dialling are seen as becoming a “must haves” on every mobile operator’s platform.


Microsoft Mobile 6 and Live Search – a view from San Francisco
This might sound like common sense, but after testing Live Search on an HTC device, rather than an Orange SPV handset, the user interface and experience improves remarkably.

Mobile Search Analyst October 2007 - Headlines

Overview: Orange Converged Search services (Mobile, PC and Desktop) from Microsoft/ Motion Bridge
Orange’s strategy for mobile data is to create a mobile experience as close to the online one as possible.This means that surfing on Orange.co.uk in terms of content is similar to surfing on the SPV Microsoft/Motion Bridge version of mobile search.


Nokia’s new on device search vs Abaxia’s Idle screen search on Orange
On-device search is heating up with Qix (ZiCorp), Discovery (Tegic) and now Nokia and Abaxia also adding idle screen search. It is adding a new dimension to handsets, which might provide a cash cow for those vendors and operators that are quick to add it to their service portfolios.


Nokia’s Mobile Search and Internet strategy expands
Nokia is intensifying its focus on mobile search and the Internet in a move to win market share in the stand-alone (rather than bought from a mobile operator) market. The launch of Ovi and several new discovery features for Nokia’s search will infuriate mobile carriers.


MCN purchases Caboodle’s recommendation technology and signs up True Phone for mobile search
Having won USD 10 million funding earlier this year, then moved the corporate HQ to Japan, MCN search is proving to be a stronger than anticipated competitor.


Search & share vs search & tagging (Taptu vs Mobiseer)
Mobile search company Nubiq has two complementary strands to its business. One is to create free .mobi WAP sites for consumers and the other is a mobile text and tagging search engine to discover mobi WAP sites. Nubiq is currently testing its Mobiseer search engine in BETA.


Interview with John Markus Lervik CEO of Fast Search & Transfer
BKI Media was unsure about the new partnership between Fast Search & Transfer (FAST) and Rakuten in Japan. After talking to John Markus Lervik, CEO of FAST, Bena Roberts realised that FAST has a trump card up its sleeve.

Mobile Search Analyst September 2007 - Headlines

T-Mobile’s Mobile Internet
T-Mobile relies on not one, but five different search engines for its mobile Internet offering. Is this a case of flexibility or inconsistency and a usability meltdown?


Mobile share – Is this the next essential addition to any mobile search solution? (Or is this the mobile share economy?)
Sharing content is the latest trend in communities and any vendor or operator that is not looking at offering mobile share services could be at a serious competitive disadvantage.


Does Taptu have a competitive advantage?
Taptu is an ambitious mobile search start-up looking to launch itself into an already fiercely competitive market. While existing mobile search companies are tending to specialise – in search, advertising supported/funded search and/or other sources of revenue – and partner to provide a wider range of services, Taptu is going it alone.


AOL Mobile Search BETA – the verdict
AOL has revamped its search section of the AOL Mobile portal. At first the changes seem insignificant. Further investigation revealed that AOL has created a managed mobile search experience by adding Quick Navigation and results that constantly link back to the AOL search box or the mobile portal home page....


Why did Fast Search & Transfer purchase AgentArts?
Fast Search & Transfer has acquired mobile recommendation provider AgentArts. Fast Search is a white label mobile search provider that partners InfoSpace and mobilePeople to target specific mobile sectors. So what will its acquisition bring to the party? Was it a good move?

Mobile Search Analyst July 2007 - Headlines

Part 3: Idle Screen Analysis: Celltick deployments vs rest of world
The idle screen has taken centre stage in 2007. There are approaching ten different, commercial deployments in western Europe (see Idle Screen part 1 in the May issue), but arguably the real action is in Russia and Asian countries, where Celltick has carved a sizeable niche for itself............


Purple Ace: innovative recommendation that is way ahead of the market
There was a lot of hype in 2005 around recommendation strategies and Purple Ace was seen as an important player. Its product portfolio consists of the Discover 2.0 solution, which was built on a proprietary Clustered Hybrid Collaborative Prediction (CHCP) technology.


InfoSpace re-launches itself with mCore
InfoSpace has revamped itself and at the heart of the transformation is mCore, its new platform for delivering portal, storefront, search, messaging and managed web services to operators. In June InfoSpace extended its relationship with Virgin Mobile UK and Verizon in the US. Virgin Mobile uses InfoSpace’s unified platform of services including search. Verizon, on the other hand, uses InfoSpace’s portal and storefront services, but not its search function.


Is Fastsearch and Transfer stuck in mobile's slow lane?
Mike Brady, senior director, business development, with Fast Search & Transfer explains new development and why mobile is only part of a much bigger picture to BKI Media’s Annie Turner....


Nuance takes the mobile voice control market by storm
BKI Media has been watching Nuance closely for the past year and the vendor is making strategic decisions in mobile with the intention of becoming the de facto leader in more than just voice search. Nuance’s aim is to dominate in multi-modal technologies and services. Its recent acquisition of Tegic brings text input to the party and adds to the acquisition frenzy that has seen Nuance engulf VoiceSignal, BeVocal and Mobile Voice Control....


Federated Mobile Search Part Three
BKI Media’s initial impression of mobilePeople was that it is a very small player, focused primarily on local search. The company has other ideas, arguing that it is a full, white label search player, specialising in the media and directory market. mobilePeople boasts “over nine” deployments in this field, most notably Yell.com in the UK, Sensis in Australia and the media/news agency Schibsted in Norway....


GoMo News
Lunch with Orange and Abaxia,Breakfast with 3,MCN-Inc and Tribeworks/ Atlas Technology sign agreement,YFonGlobal gets wynd behind it for social network with click-to-call

Mobile Search Analyst June 2007 - Headlines

JumpTap vs Medio Revisited
Intense competition in mobile search has lead to a diverse and more threatening competitive landscape. The uptake and movements in the sector over the past six months have been a reaction to fresh interest in search from both operators and entertainment companies. Operators are rethinking the branded vs white label argument and entertainment companies such as CNN, CBS, FOX, Sky and Coca-Cola are all looking to launch vital new revenue streams through mobile portals and mobile search forms a crucial part of this...


JumpTap vs Medio Systems: The User Interface
Mobile search companies are aiming to expand in all directions over the next six months. The pressure is on because successful mobile search is the goal of operators and mobile entertainment companies, both of whom are seeking a competitive edge. Design will become as important to those using mobile search as the number of clicks needed to do what they want, hence there is intense focus on the user interface...


The new Vodafone live! vs The New OrangeWorld: an analytical visual review
Vodafone has concocted a PC to mobile strategy for the new Vodafone live! While Orange World is focusing on the personalisation of its entire portal. Both are looking to mobile advertising to bring new revenue streams, but only one of these strategies is bullet-proof. Someone is going to have to overhaul its mobile portal again sooner rather than later...


Part II The Idle Screen: Motorola Screen3 vs Nokia Active Idle/ Ad Connector
The idle screen has huge potential. It's captured the attention of the mobile market and is set to revolutionise the way we discover content...


Part II Federated Mobile Search Analysis Targetize
Targetize is one of the few mobile search companies that also creates mobile portals. This means that it can create search experiences throughout the portal and not only from the search box...


mPortal - how customer experience is reshaping mobile
DP Venkatesh, founder and CEO of mPortal, talks to BKI Media's Annie Turner about the soaring importance of the user experience, the idle screen's role in getting it right and why the i-Phone is changing operators' agendas...


GoMo News
Mobile local search is a hit close to home, Google spokesperson mute on new Vodafone and Google rumours, T-Mobile chat with Web 'n' walk Guru...

Mobile Search Analyst May 2007 - Headlines

The Mobile Search Definition Cheat Sheet
Vertical search, meta search, federated search, clustered search and natural language search are hitting the headlines daily; but what are they and what do they mean for mobile? In the internet space meta search and federated search are often interchanged; but BKI Media do not believe this is the case in mobile. Instead, there is a much clearer definition between meta search and federated search in the mobile environment...


MCN-Inc Federated Mobile Search Company Niche Solutions in Japan and Europe
The one brand, one philosophy strategy from mobile operators is slowly being replaced by diversity, which, in mobile search, means being able to introduce, push and reflect services to users in the simplest fashion. As a result of this...


On-device discovery and content search (Qix vs Discovery vs MobiFindIt)
A great weakness of mobile search and discovery has been finding mobile content downloaded by the user on to the mobile device. Default settings for saving content vary on mobile devices and consumers often struggle to find and access their downloaded goodies...


Google vs Yahoo: war of attrition for the best branded search
Google’s answer to Yahoo! Go’s new mobile browser is weak attempt to re-channel its mobile search solution. It is as if Google is trying to downplay the new mobile search to create a quieter and more meaningful mobile search buzz, in great contrast to Yahoo!’s bullish marketing...


Mobile Search Analysis: Windows Mobile Live
BKI Media found the Nokia search experience disappointing, but Windows Live Mobile wins first prize for a poor, inconsistent user experience. Microsoft’s multi-brand strategy is confusing and results vary, depending on the field of the mobile search. Microsoft is touting different brands via the same mobile search portal range from MSN to Messenger, from MSNBC to Live. There is no clear differentiation and the number of mobile search boxes within the Live portal is bewildering...


MSN discovers local success with RoundTown
MSN has started outsourcing many of its mobile services to specialist third parties in an attempt to grow fast by offering best of breed new services to consumers. In the UK, MSN has outsourced its location services portal RoundTown to Mobile Commerce. Last month we looked at the services Mobile Commerce provides for Vodafone and found they looked dated; the MSN portal is a different experience altogether. It proves that Mobile Commerce can offer an excellent...


Microsoft: Deep Fish
On March 28, Microsoft unveiled a new mobile technology, called Deepfish, designed to offer mobile users quick and convenient Web browsing that more closely resembles the experience of browsing the Web on desktop computers. To learn more Deepfish technology and how it will improve Web browsing for mobile users, we spoke with Dr. Gary William Flake, a Microsoft Technical Fellow and the founder and director of Microsoft Live Labs...


The Idle Screen Radar
Mobile search is not only about browsing and surfing the mobile Internet. It is coupled with navigating the mobile device as well as the ability to push mobile services directly to the consumer through idle screen technology.


Mobile Operator Idle Screen Deployments
The idle screen is the current buzz word, but it is not new. Deployments started as early as 2003. Some mobile operators have embraced the services (Alltel, for example) and have been successful. Others pushed idle screen alongside existing services (such as AT&T Mobility, formerly Cingular) have done less well with it.


GoMo News
icrossing says consumers stick with big search engine brands, Mobile Search Conference: Is Google faking it?, Panel Debate Mobile Search Conference, London

Mobile Search Analyst April 2007 - Headlines

What is mobile local search?
Mobile local search is the discovery of the local environment. This means places of interest, businesses and products, or events in the vicinity. Mobile local search is different to mobile search in that maps and directions are desired rather than ringtones and full track downloads...


Mobile Commerce vs m-spatial
Have mobile operators seen the writing on the wall? Some argue that the carriers have finally realised that mobile location and mobile search aren't money spinners and hidden them in the mobile portal maze...


Nokia becomes an Advertiser
There is plenty of room for more mobile advertisers in the growing ad market place. With existing mobile content sites such as nokia.mobi that services 100 million hits per month in 120 countries, Nokia is in a strong position to inject advertising into its existing mobile network and has an army of content suppliers that it can collaborate with. Content is key and the right, dynamic WAP sites are essential for pushing mobile adverts...


X-Series, MSN Messenger and Yahoo! Go - what a disappointment
The X-Series has been described as the best thing from Asia to hit Europe since curry. We don't agree and were greatly disappointed. Asia is the leader in the mobile Internet space and consumers there surf with their phones regularly, but mobile operators' attempts to recreate the Asian experience in Europe have failed...


What is a mobile browser?
Dictionary definition: A microbrowser (sometimes minibrowser or mobile browser) is a web browser designed for use on a handheld device such as a PDA or mobile phone. Microbrowsers are optimised to display Internet content most effectively on the small screens of portable devices and have small file sizes to accommodate the low memory ...


InfoGin vs Novarra
InfoGin and Novarra have two completely different methods of tackling the mobile browser. InfoGin commands unique technology that renders all web pages mobile-ready and categorises content. Novarra, on the other hand, prefers to offer the same experience on mobile as online...


GoMo News on Mobile Search
GoMo News Edgy Wireless News from BKI Media featured over 30 articles on Mobile Search in March 2007. This is one of the most comprehensive new databases for information on the hottest topic in mobile. Companies covered include: Microsoft, Medio Systems, JumpTap, NellyMoser, Infospace, Voicesignal, Yahoo!, UpSNAP, myStrands, Askmenow and Tappity...

Mobile Search Analyst March 2007 - Headlines

Fastsearch vs Infospace
Fastsearch vs Infospace is largely a tale about the blind leading the blind. Both have been carried away with the Internet side of the equation and failed to carve a strong enough proposition on the mobile side to fend off competition, particularly from the big internet brands like Google...


Opera Mini Analysis
We downloaded the Opera Mini on to a Motorola V1050 3G device running on the Vodafone network in Germany. The download time for the browser was less than 20 seconds. We also signed up for the service via email...


12 things you need to know about local search
BKI Media's Annie Turner first wrote about location-based services (LBS) for the International Herald Tribune in 2000. They were set to be the killer app once WAP was available. Seven years later, they've failed to make any real impact on the mobile market. So what went wrong and will their...


Nokia Mobile Search
Nokia has been a driver of mobile search for a few years now. It's invested heavily into mobile search and recently announced some enhancements to its services. Unfortunately, Nokia's mobile search always sounds better than it is. Promises outstrip reality. Even when the services work, they only do half the job or fail to fulfil expectations...


Targetize Mobile Search and Interview
Search and discovery have often been such a disappointment that's it's exasperating to find a technology that works well, but isn't widely available. BKI Media saw a brief, impressive demonstration of Targetize's search technology at 3GSM...


The SDP (Service Delivery Platform) Alliance
At 3GSM one of the quietest launches was of an extremely relevant and important new collaboration. A group of Irish companies has teamed up to launch a new Service Delivery Platform (SDP) Alliance.The group, as the name suggests, aims to reduce the costs of implementing and establishing an SDP for...


Mobile Search News
Nuance buys BeVocal Inc ,Taptu introduces new mobile search engine at 3GSM ,3GSM update GoMo News on mobile search and more...

Mobile Search Analyst February 2007 - Headlines

Yahoo! Go Analysis
Watch out Google and AOL as Yahoo! shifts into fifth gear on mobile with oneSearch. The all new Yahoo! Go is a mini widget heaven with stylish carousel navigation that makes search and surfing simpler and faster. BUT, it took three attempts to download and then we had to install it on a US device to get it to work and it cost us a fortune...


Competitive Intelligence: Mobile Answers
Answers is the buzz word around mobile search, knocking discovery off the top perch. Slowly but surely answers is becoming the way to engage customers. There are several SMS search and answer services such a 4Info SMS search, 82Ask, AQA (Ask Any Question), Askmenow and the mobile version of Yahoo! Answers from the Internet...


4Info Mobile Search Engine Analysis
At CES 2007 in Las Vegas, SMS search company 4Info launched a Mobile Search Engine with "Single-Click" answers. We put the search engine to the test. Our attempts to download the search failed. We used a Motorola V1050 device on the Vodafone Germany GPRS network as we couldn't get a 3G connection in Rheinland Pfalz. After logging into live! we went to the...


Guest Article: The Developing World by Celltick
With emerging markets across Latin America, Asia and Eastern Europe commanding a more active role in the mobile industry, Stephen Dunford, CEO of Celltick, looks at the drivers behind innovation and the lessons ‘developed' countries can learn...


T-Mobile and Medio Systems: the real importance of the deal
It's easy to dismiss T-Mobile's deal with Medio Systems as a step backwards for T-Mobile, but that would be both unfair and untrue. Rather, T-Mobile is finally taking control of its own mobile search services and entering the battle to lead in the mobile Internet...


Yellow Pages Mobile Analysis
Access to the Yellow Pages mobile site took about 5 seconds to download. The navigation menu was clear and simple and the colour scheme fresh. Navigation of the different criteria was simple and self-explanatory...


Idle Screen Search Wins: Fastsearch wins MTS contract
Earlier this year, I predicted that Fastsearch would be frustrated by its performance in the mobile search arena. Its licence model is a tougher sell than some revenue share plans. Also, Fastsearch expects the customer company to know what they want and then bend the white label platform to meet these needs...


The lowdown: looking for search companies in Barcelona
The Action Engine Mobile Application Platform from Action Engine Corporation introduces a client/server approach to discovering mobile content. The company says this approach requires 80% fewer keystrokes and drives 20x faster response times than alternatives...


Visual Mobile Search Picapage
Picapage is the mobile only search solution available on Windows Mobile 5 (WM5) devices and Symbian 9.1, 9.2. The company has been operating a beta service for a few months now and has just launched its services in a low key way...


Mobile Search News January 2007
4info free alerts to Spark community members , Mobile Communities and Mobile Search: The .Mobi Saviour?, MCN white label search attack, Yell.Com gets Mobile, China starts searching the minfo way...

Mobile Search Analyst January 2007 - Headlines

Jumptap vs Medio Systems
Mobile search is vital for mobile operators. It is not yet a source of income from the mobile Internet, but it will soon become THE source of income. Mobile search makes mobile advertising, recommendation, digital content and discovery possible...


O2 Ireland Mobile Portal
O2 Ireland has chosen Irish company Trust 5 to power its new O2 Active mobile search. Harnessing mobile search is achieved in a number of ways. Some operators prefer the glitzy branded experience, while others aim to drive value to services using local expertise. O2 Ireland has chosen local expertise...


Airwide Interview
Jay Seaton, CMO at Airwide Solutions and Vince Kadar, CTO of Airwide Solutions, tell bki:media's Annie Turner what needs to happen next for mobile social networking and marketing to fulfil their potential. The company provides software to manage and track mobile marketing campaigns...


AOL Mobile Search Analysis
Device Sony Ericsson K610i on T-Mobile 3G Network : After typing in the URL, it took less than 3 seconds to download the page and all the graphics. We didn't get off to a brilliant start, as the first mobile search service timed out, but after some teething trouble the portal performance improved and an easy to navigate...


Hot Buttons EnPocket Interview Mike Baker
Predictive analytics are search's catalytic converter:Mike Baker, CEO and President of Enpocket talks to bki:media's Annie Turner about his company's role as mobile advertising market maker and why big brand search engines aren't automatic winners on mobile...


Hot Buttons Yahoo! Connected Life - Why size matters in monetising search
PGeraldine Wilson heads up Yahoo!'s global business unit, Life Connected. in Europe. She argues that size does matter in the scramble to monetise mobile search...


GoMo News: Edgy Wireless News
T-Mobile has signed up for Zi Corporation's Qix mobile search and discovery service. We first wrote about this here and we guessed T-Mobile was the operator. Qix is an embedded software solution that provides intelligent interfaces on mobile devices. It will be available on 25,000 T-Mobile Nokia N70 mobile devices. More devices are expected follow in 2007...

Mobile Search Analyst December 2006 - Headlines

What are On Device Portals?
On device portals (ODPs) are making an impact on the mobile industry. ODPs offer instant content discovery. They can increase ARPU, reduce the number of clicks on mobile and allow users to find, create and personalize how they view content and what they see...


SurfKitchen vs uiOne: The Battle of the Planets
surfKitchen boasts deployments of some of the most successful on-device portal strategies and services in Europe. Flagship services include the much regarded O2 Active portal and TIM Imagine services in Greece. More recently, surfKitchen has powered Orange Downloads and is also responsible for a special service called The Supper Club with Orange NL...


T-Mobile Portal Analysis: Web 'n' walk. Away
T-Mobile's Web 'n' walk strategy is easy to criticize. The so-called 'open Internet' was to bulldoze the wall round the garden - then kicked off by banning VoIP. Not surprisingly, this strategy earned negative press for T-Mobile and its flagship news services were holed below the water line as soon as they were introduced. Belatedly, T-Mobile enabled VoIP on its services and has just launched the Samsung Z560 multi-media device with HSDPA...


Guest Article: m-spatial's Andy Walker on the Future of Local Mobile Search
Andy is CEO of m-spatial. He has 16 years of international experience in the telecoms industry, starting his career with LogicaCMG and co-founding Vocalis, the speech recognition solutions provider. Andy co-founded m-spatial in 2001 and has spent the last 5 years leading the company ...


Spotlight: Russell Buckley Admob
Russell Buckley, AdMob president and managing director, Europe, tells BKI Media's Annie Turner about a mobile advertising model that works - aka known as how to launch a mobile ad campaign in ten minutes, without leaving your desk...


News Highlights
Nokia stomps on with Middle East Mobile Search - Back to top :Rating: another brick in the wall -Nokia has added new local directory providers from Al Wahda-Express Group of Companies, official publishers of Etisalat Yellow Pages, Saudi Arabia STC Yellow Pages and Egypt Yellow Pages to Mobile Search...


Hot Button's Interview: Visual Mobile Search: DSPV in the spotlight
Can you tell us about the deal you have with Craze in the UK? What will the new service allows users to do?...

Mobile Advertising and Marketing Analyst March 2007 - Headlines

What is paid mobile search ?
Monetising mobile search is a growing trend that will become a formidable force in mobile. Companies are gathering to create mobile ad-funded business concepts in an attempt to increase the revenue potential in mobile. In short, this means recreating the Internet paid search advertising model on mobile...


AdMob vs Third Screen Media
AdMob is the new kid on the mobile advertising-funded block - but it's got big aspirations. Its executive headcount is made up of Yahoo! search marketing people and has set off to aggressively lead the ad-funded market. Third Screen Media on the other hand has four years' experience. It's on great terms with mobile operators and has a strong background in mobile advertising and marketing. On top of that, AOL now seems keen to purchase the company for USD 80 million to ramp its own mobile advertising portfolio...


The free calls via mobile market: barablu vs Skype vs Google Talk
Barablu (beta) is a made for mobile software that enables free calls from mobile devices or free IM via GPRS. It already offers interoperability between barablu, Skype and Google mail contacts...


Mobile Advertising the Legal Perspective: Permission is the key to push promotions
John Styers' controversial presentation at the Informa Mobile Advertising and Marketing conference in New York this month included this interchange with one of the delegates...


TV content subsidises mobile memory cards, ads to follow
Fourth Screen has scored a great success in its native market offering M+ Memory Cards (manufactured by Kingston) containing 24, half hour episodes (of the original 33 broadcast across three seasons) of the most popular TV programme in Danish history, Klovn (Clown), plus other goodies such as exclusive ringtones and wallpaper...


Mobile Marketing: Ringtones recede, ringbacks rampage
A new star is born - the ringback tone, but for many operators it isn't as lucrative as it could and should be. The key is much, much better marketing to overcome the barriers perceived by would-be users...


Statistics and Analysis of Mobile Advertising and Marketing from Harris Interactive
What are the US public's thoughts on mobile advertising? Judith Ricker and Joseph Porus* of global research firm Harris Interactive reveal all at the Informa Mobile Advertising and Marketing conference in New York...


GoMo News on Mobile Advertising and Marketing
Blyk set to annouce mobile operator deal on Monday ,Advertising pioneer Smaato nets Red Herring ,Exit Games Partners with Amobee for In-Game Advertising for Mobile Games ,Ad Infuse adInMotion game mobile advertising ,Medio MobileNow new Mobile Performance Ad Network from Medio Systems...

Mobile Advertising and Marketing Analyst February 2007 - Headlines

Editor's column
Few people have any understanding of mobile advertising and marketing or their implications. Among the cognoscenti, the only thing we agree on are that they will create a massive market. How this will happen is a subject of hot debate...


Competitive analysis
On 14 September 2006, Vodafone Germany announced that the digital media and marketing company Gruner + Jahr had landed the contract to market advertising on the Vodafone live! portal. The announcement stated that the new partnership would allow mobile ad placements across Vodafone live! for the first time...


WPP and JumpTap
On January 31, 2007, mobile search company JumpTap announced a strategic partnership with WPP Group, one of the world’s biggest advertising and marketing agencies. There are some big implications for mobile advertising and search...


Blyk
Mobile virtual network operators (MVNOs) have flopped in Europe. Disney gave up before launch, ESPN went out with a whimper and even EasyMobile bowed out. In short, the MVNO market hasn’t delivered...


Rok's Free BeTV
Bruce Renny is marketing director with Rok Diamonds, which has just launched a worldwide, free mobile TV station that will be funded by ads. Here he describes the model for mobile TV advertising examines and how much mobile TV slots are worth to advertisers compared with ordinary TV...


GoMo News headlines
Measuring the success of mobile ad campaigns,Free Mobile Mapping Navigation Service amAze funded by mobile advertising,Abaxia MobileTag application on Nokia N70 devices in France...


w2forum
The Mobile Advertising and marketing Analyst is a Media Partner with The Wireless World Forum. Two exciting events will be held by the Wireless World Forum in 2007...