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Mobile Advertising and Marketing Analyst headlines
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Cheat sheet for mobile ad inventory
Ad or advertising inventory, and associated terms, are words batted about the mobile industry all the time, but what exactly do they mean?...
Mobile Advertising is expanding in all directions. What does that mean for mobile operators?
At the time of writing, AdMob claimed to have served almost 4.5 billion ads. Yahoo! has been selected to push mobile ads on Vodafone live!. 3 has opened up its TV ...
How did JumpTap achieve 100% ad inventory fill?
BKI Media received an email from CEO of JumpTap Dan Olschwang. The email explained in detail how JumpTap was moving forward in mobile search and advertising. Part of the email claimed 100% ad inventory ...
What is Xiam's competitive advantage?
Xiam is a mobile discovery company with a recommendation engine. It's based in Ireland and has been in the public eye after securing deals with the likes of Orange, Qualcomm, Vodafone and trials with Telefonica and TIM...
Mobile advertising: where will the money come from?
If you listen to the hype, it's all about the big brands – Coca-Cola, Nike, car companies. Certainly they have the money and if anyone in mobile advertising wants to get press, then there is no surer way than being able to announce a deal of some sort with one of the big names. So where will the money come from...
Mobile advertising and the user experience: finding the right balance
SurfKitchen held a roundtable to discuss this tricky issue on 5th July. Here are the highlights. The debate was chaired by Ben Wood, director of CCS Insight...
O2's moves in mobile coupons
O2 has plans for mobile coupons and barcodes beyond simply pushing barcodes to consumers. It is creating a VIP club initiative to support the sale, use...
GoMo News Headlines
Out there Media sign up Coca Cola for Mobile Advertising CampaignStupidvideos.com chooses Quattro Wireless to go mobile Vodafone and Yahoo! ad-inventory and adverts...
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In Game Mobile Advertising as seen by Mobile Operators
Mobile operators are embracing ad-funded mobile gaming in the same way they are embracing mobile advertising - warily but driven by necessity. With a mobile content market continuing to under perform and valued at only USD 20bn action needs to be taken now to move the mobile content industry from a nice-to-have service to a thriving business segment. Smaller, niche vendors have been teaming up with ad agencies to drive the uptake of mobile in-game advertising, but few operators have implemented a strategy...
The Japanese approach to mobile advertising and how Europeans can capitalise on it
Japan continues to be the market that European mobile operators look at with awe, which is reaching new heights: for the first time this year Japan's off-portal market equalled the on-portal market. This is due in large part to the rise of mobile communities the first of which was as Mixi, launched in 2004. But it's now been overtaken by DeNA's Mobage Town which has over 20 million active users...
What is the difference between pure mobile advertising and search-driven mobile advertising?
There are many confused areas in the emerging mobile advertising market, but two camps are more clearly defined. On one side there are those who support a pure mobile advertising model that follows an AdSense-type approach, offering users the opportunity to launch and execute a mobile advertising campaign from as little as USD 50. On the other side, branded and white label mobile search companies are portraying themselves as the cornerstone of the advertising revolution; they are in no doubt that the Internet model will prevail and anyone who owns the search query eliminates the guess-work from publishing the correct contextual advert...
Case study: self-configuration is at the centre of boosting service uptake and cutting costs
The new generation of SIM cards means users can self-configure their phones, serve themselves ads and enjoy better, self-service customer care - all prompted by the consumer's own, up-to-the-second behaviour. This drives usage, but keeps operators' costs down in a variety of ways - so why aren't more operators doing it? Is it too good or too expensive to be true?...
SMS just keeps steaming ahead in Mobile 2.0 applications
It's quaint to think how many industry pundits thought that MMS would overshadow SMS five years ago. Not only is global usage of SMS still growing fast, but new uses for text messages are appearing all the time, particularly in promotion and advertising, and India is blazing the trail...
Sprite Yard vs data charges and the big Internet brands
Coca-Cola, one of mobile advertising's pioneers, is creating a social network on mobiles for teenagers in the US and China to compete with the likes of MySpace. It will be built around the company's less popular Sprite brand and allow members to set up profiles, chat, send messages post images and interact with other members...
GoMo News Headlines
M1 completes successful SMS2.0 trial,JumpTap throws down its Ace,Ninemsn jumps on in-game mobile advertising trolley in Australia...
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Mobile Advertising: Medio vs JumpTap and FAST
Medio Systems is playing catch-up in the mobile advertising space. JumpTap has been promoting itself as the mobile advertising leader for at least a year in the consumer arena, while Medio has embarked on a quieter, more structured marketing assault. In the meantime, FAST has pretty much had mobile advertising in enterprise to itself...
Killer ad models generate user activity and content
Mobile advertising is already stale. Just as the mobile browser needs to be made for mobile, so mobile advertising needs to be fit for purpose too. Banner ads, pay per call, pay per click, organic links or sponsored links are only the tip of the iceberg. Vendors need to shift their focus away from copying Internet business models to creating new ones for mobile and, in particular, to cash in on the apparently insatiable appetite for and the viral spread of user generated content (UGC)...
Will ScreenTonic provide the lift to realise Microsoft's ad ambitions? Mobile has moved up the agenda
It's a big task. In 2006, Microsoft's chair, Bill Gates, and its CEO, Steve Ballmer, were vocal about their aim of catching up with Google's online revenue. They've made little progress. Google made a cool USD 1bn last quarter while Microsoft's MSN business lost USD 205m. MSN's platform adCenter is only being used in 11% of searches compared with Google's 48%, according to comScore...
Gaming industry divided over the ad-funded business models
So this is the received wisdom: the global games industry is worth around USD 5bn annually, but is stagnant and in need of another business model. The mostly younger people who play games simply can't afford the EUR 5, USD 5, GBP 5 average price per game and the way forward is for big brands to subsidise games. This would mean that are free or at a discounted price to players in exchange for them viewing adverts in some form or another (see panel)...
Voice is still the killer application – and how
As everybody knows, mobile operators' chief source of income comes from phone calls – with SMS a good second. The expectation is that eventually revenues from voice account for a smaller portion of income as it becomes a commodity and as revenue from data services increases...
Can made for mobile communities triumph over Internet models?
One British mobile community thinks so. Martin Bowley, CEO of Pitch (www.pitch.mobi) tells BKI Media' Annie Turner why and how they can. Previously Mr Bowley was CEO of British TV channel Carlton Media until it merged with the larger ITV in 2004. At Carlton, he was responsible for the TV and cinema sales business, and developing new, interactive advertising streams to match the arrival of new free-to-air channels...
GSMA
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GoMo News
Another exciting month in mobile and GoMo News our edgy daily blog has tracked all the latest events and provided exclusive coverage and insight from the Orange Partner Camp Conference...
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Mobile Barcodes Cheat Sheet
Semacodes, shotcodes, QR codes, barcodes and data matrix mobile coupons are set to change the way content and advertising are distributed and accessed on the mobile device...
NeoMedia vs Abaxia (qode vs Mobile Tags)
In Europe French company Abaxia has called its coding technology mobile tags and has launched services with several operators. The company has been working hard to promote mobile tagging and barcoding in France and this has made France European leader in the technology, with widespread acceptance of the services by consumers, due in part to their ease of use...
Sugar Mama proves ad-funded services work
Virgin Mobile USA has a 99% completion rate of its advertisers' online surveys through its reward scheme, Sugar Mama. Is it the fastest, most efficient market research ever for advertisers? Metrics are the key, along with listening to what your customers tell you they want...
Medio Systems
Combining ads with search is not enough for Dr Brian Lent of Medio Systems. He thinks the combination will transform the ad industry into a highly reactive, competitive, real time marketplace...
MEF Advertising Forum Roundtable - Moderated by Annie Turner
The Mobile Entertainment Forum teamed up with the Institute of Advertising Practitioners and asked panellists from Vodafone, Sky, Starcom MediaVest, agency.com and aerodeon to debate where mobile advertising is, where it needs to go and how to get there...
BeVocal Interview: Operators are talking a new marketing language
BeVocal has just been acquired by Nuance for its in-operator marketing capabilities. It has some nifty, brand new services up its sleeve and plans to go global...
GoMo News
Another exciting month in mobile and GoMo News our edgy daily blog has tracked all the latest events and provided exclusive coverage and insight from the Orange Partner Camp Conference...
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What is paid mobile search ?
Monetising mobile search is a growing trend that will become a formidable force in mobile. Companies are gathering to create mobile ad-funded business concepts in an attempt to increase the revenue potential in mobile. In short, this means recreating the Internet paid search advertising model on mobile...
AdMob vs Third Screen Media
AdMob is the new kid on the mobile advertising-funded block - but it's got big aspirations. Its executive headcount is made up of Yahoo! search marketing people and has set off to aggressively lead the ad-funded market. Third Screen Media on the other hand has four years' experience. It's on great terms with mobile operators and has a strong background in mobile advertising and marketing. On top of that, AOL now seems keen to purchase the company for USD 80 million to ramp its own mobile advertising portfolio...
The free calls via mobile market: barablu vs Skype vs Google Talk
Barablu (beta) is a made for mobile software that enables free calls from mobile devices or free IM via GPRS. It already offers interoperability between barablu, Skype and Google mail contacts...
Mobile Advertising the Legal Perspective: Permission is the key to push promotions
John Styers' controversial presentation at the Informa Mobile Advertising and Marketing conference in New York this month included this interchange with one of the delegates...
TV content subsidises mobile memory cards, ads to follow
Fourth Screen has scored a great success in its native market offering M+ Memory Cards (manufactured by Kingston) containing 24, half hour episodes (of the original 33 broadcast across three seasons) of the most popular TV programme in Danish history, Klovn (Clown), plus other goodies such as exclusive ringtones and wallpaper...
Mobile Marketing: Ringtones recede, ringbacks rampage
A new star is born - the ringback tone, but for many operators it isn't as lucrative as it could and should be. The key is much, much better marketing to overcome the barriers perceived by would-be users...
Statistics and Analysis of Mobile Advertising and Marketing from Harris Interactive
What are the US public's thoughts on mobile advertising? Judith Ricker and Joseph Porus* of global research firm Harris Interactive reveal all at the Informa Mobile Advertising and Marketing conference in New York...
GoMo News on Mobile Advertising and Marketing
Blyk set to annouce mobile operator deal on Monday ,Advertising pioneer Smaato nets Red Herring ,Exit Games Partners with Amobee for In-Game Advertising for Mobile Games ,Ad Infuse adInMotion game mobile advertising ,Medio MobileNow new Mobile Performance Ad Network from Medio Systems...
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Editor's column
Few people have any understanding of mobile advertising and marketing or their implications. Among the cognoscenti, the only thing we agree on are that they will create a massive market. How this will happen is a subject of hot debate...
Competitive analysis
On 14 September 2006, Vodafone Germany announced that the digital media and marketing company Gruner + Jahr had landed the contract to market advertising on the Vodafone live! portal. The announcement stated that the new partnership would allow mobile ad placements across Vodafone live! for the first time...
WPP and JumpTap
On January 31, 2007, mobile search company JumpTap announced a strategic partnership with WPP Group, one of the world’s biggest advertising and marketing agencies. There are some big implications for mobile advertising and search...
Blyk
Mobile virtual network operators (MVNOs) have flopped in Europe. Disney gave up before launch, ESPN went out with a whimper and even EasyMobile bowed out. In short, the MVNO market hasn’t delivered...
Rok's Free BeTV
Bruce Renny is marketing director with Rok Diamonds, which has just launched a worldwide, free mobile TV station that will be funded by ads. Here he describes the model for mobile TV advertising examines and how much mobile TV slots are worth to advertisers compared with ordinary TV...
GoMo News headlines
Measuring the success of mobile ad campaigns,Free Mobile Mapping Navigation Service amAze funded by mobile advertising,Abaxia MobileTag application on Nokia N70 devices in France...
w2forum
The Mobile Advertising and marketing Analyst is a Media Partner with The Wireless World Forum. Two exciting events will be held by the Wireless World Forum in 2007...
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